Google Digital Marketing & E-commerce Professional Certificate

This is your path to a career in digital marketing. The Google Digital Marketing course is a free course sponsored by the Skep Foundation . In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience is required.

What you’ll learn

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

  • Attract and engage customers through digital marketing channels like search and email

  • Measure marketing performance through analytics and present insights

Build e-commerce stores, analyze online performance, and grow customer loyalty.

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²

Check out all Google Career Certificates here.

This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.

¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 – Dec. 31, 2022).

²Based on program graduate survey, United States 2022

Applied Learning Project

This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.

Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.

Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter

Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.


Professional Certificate

The Google Digital Marketing & E-commerce Professional Certificate  Program consists of a 7 Course Series, With an emphasis on the basic Branches of Digital Marketing. Below are the courses in this professional Certification Program.

Foundations of Digital Marketing and E-commerce

What you’ll learn
  • Define the fields of digital marketing and e-commerce

  • Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

  • Explain the concept of a marketing funnel

Understand the elements and goals of digital marketing and e-commerce.

Attract and Engage Customers with Digital Marketing

What you’ll learn

  • Recognize strategies to build brand awareness among potential customers

  • Explain the purpose of SEO (search engine optimization) and essential SEO terms

  • Optimize website content for SEO

Understand search engine marketing (SEM) and how it benefits businesses

From Likes to Leads: Interact with Customers Online

What you’ll learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Think Outside the Inbox: Email Marketing

What you’ll learn

  • Understand how email marketing fits into a digital marketing strategy

  • Write effective email copy, subject lines, and preview text

  • Test, execute, and optimize an email marketing campaign

Measure and analyze email campaign results

Assess for Success: Marketing Analytics and Measurement

What you’ll learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Satisfaction Guaranteed: Develop Customer Loyalty Online

What you’ll learn

  • Identify common strategies for building customer loyalty in e-commerce

  • Successfully manage client relationships and measure satisfaction

  • Find, apply for, and prepare for interviews and jobs

  • Put together a portfolio and/or resume to present to employers


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