This is your path to a career in digital marketing. The Google Digital Marketing course is a free course sponsored by the Skep Foundation . In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience is required.
What you’ll learn
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Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
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Attract and engage customers through digital marketing channels like search and email
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Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty.
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²
Check out all Google Career Certificates here.
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 – Dec. 31, 2022).
²Based on program graduate survey, United States 2022
Applied Learning Project
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
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Professional Certificate
The Google Digital Marketing & E-commerce Professional Certificate Program consists of a 7 Course Series, With an emphasis on the basic Branches of Digital Marketing. Below are the courses in this professional Certification Program.
Foundations of Digital Marketing and E-commerce
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Define the fields of digital marketing and e-commerce
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Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
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Explain the concept of a marketing funnel
Understand the elements and goals of digital marketing and e-commerce.
Attract and Engage Customers with Digital Marketing
What you’ll learn
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Recognize strategies to build brand awareness among potential customers
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Explain the purpose of SEO (search engine optimization) and essential SEO terms
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Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
From Likes to Leads: Interact with Customers Online
What you’ll learn
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Define social media marketing and describe its purpose
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Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
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Define the goals of a social media campaign
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Write, design, and repurpose engaging content for social media
Think Outside the Inbox: Email Marketing
What you’ll learn
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Understand how email marketing fits into a digital marketing strategy
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Write effective email copy, subject lines, and preview text
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Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Assess for Success: Marketing Analytics and Measurement
What you’ll learn
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Define media planning and strategies
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Describe what defines a successful marketing campaign
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Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Satisfaction Guaranteed: Develop Customer Loyalty Online
What you’ll learn
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Identify common strategies for building customer loyalty in e-commerce
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Successfully manage client relationships and measure satisfaction
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Find, apply for, and prepare for interviews and jobs
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Put together a portfolio and/or resume to present to employers
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