This is your path to a career in digital marketing. The Google Digital Marketing course is a free course sponsored by the Skep Foundation . In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience is required.
What you’ll learn
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty.
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²
Check out all Google Career Certificates here.
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 – Dec. 31, 2022).
²Based on program graduate survey, United States 2022
Applied Learning Project
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
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Professional Certificate
The Google Digital Marketing & E-commerce Professional Certificate Program consists of a 7 Course Series, With an emphasis on the basic Branches of Digital Marketing. Below are the courses in this professional Certification Program.
Foundations of Digital Marketing and E-commerce
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of digital marketing and e-commerce.
Attract and Engage Customers with Digital Marketing
What you’ll learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
From Likes to Leads: Interact with Customers Online
What you’ll learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Think Outside the Inbox: Email Marketing
What you’ll learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Assess for Success: Marketing Analytics and Measurement
What you’ll learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Satisfaction Guaranteed: Develop Customer Loyalty Online
What you’ll learn
Identify common strategies for building customer loyalty in e-commerce
Successfully manage client relationships and measure satisfaction
Find, apply for, and prepare for interviews and jobs
Put together a portfolio and/or resume to present to employers
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